My HubSpot Marketing Story

After using HubSpot and the Inbound marketing methodology for just 6 months, we moved from page 13 to page 1 on Google for our industry, and converted enough organic search traffic to pay my salary for the year.

My career in marketing started by accident. At a semiconductor company in Northern California, I learned the ins and outs of traditional B2B marketing—purchased lists, print ads, press releases, direct mail, endless trade shows.

It was expensive. It was hard to measure ROI. And honestly, it never felt like a good fit.

Finding My Way to HubSpot

Unsure what I wanted to do long-term, I moved to New York and took a job as a one-person marketing department for an IT staffing and trading technology firm.

Then in 2012, an account rep from HubSpot asked if I wanted to know our company’s “marketing grade.” I figured, why not?

The score came back: 23 out of 100.

It was a harsh reality check, but my competitive streak kicked in. I was determined to raise that number—fast, and on a shoestring budget.

Putting Inbound Marketing Into Practice

I dove into HubSpot’s “inbound” marketing methodology, migrated our website to HubSpot, and started blogging about what IT candidates were actually searching for:

• Interview prep tips
• How to get promoted to management
• The right way to resign (and everything in between)

Blogging and connecting our social accounts were the only inbound tactics I focused on. The only money spent was for a “basic” HubSpot marketing account—just $200/month back then.

The Results

Six months later:

• Our HubSpot grade climbed from 23 to 85
• We hit page one of Google for our industry in New York
• Organic traffic generated enough new business to pay my salary for the year

It was the turning point of my career—I finally found a reason to love marketing.

Turning Passion Into a Business

I fell in love with HubSpot’s automation tools and knew I wanted to help other companies experience the same transformation.

It wasn’t a small decision. I walked away from a steady, 16-year career to bet on HubSpot—a brand and a methodology that, at the time, still felt new and unproven to many. I built my consultancy from the ground up, optimized my site for search, and for over a decade I’ve consistently ranked in the top five organic results for “HubSpot consultants.”

I’ve never bought a single ad. Every client has come through inbound or word-of-mouth—a business sustained entirely by the belief that HubSpot’s approach works.

Since becoming a certified HubSpot Solutions Partner in 2014, I’ve helped dozens of companies like yours with:

• Onboarding and strategy
• Campaign automation
• Custom development
• Training and more

I love what I do, and I’m grateful to HubSpot for turning years of ambivalence about marketing into a career I’m passionate about—and one I get to pay forward.

Let’s Talk

Put 15 minutes on our calendars, and let’s explore how we can reach your sales and marketing goals together.