Hi there! My name is Ben Goldstein and I’m a content marketing strategist with 20 years of content experience across multiple formats. (Feel free to stalk me on LinkedIn right here.)
After an early career in magazine journalism and online media, I was hired by Carrie Gallagher in 2015 to lead content marketing production at a New York-based fintech company, where I spent a year learning the principles of inbound marketing and how high-quality content fuels every part of it.
From there, I spent six years at a CRM and marketing automation platform—not HubSpot, a different one—where I quickly grew our content marketing program into the company’s most efficient source of sales-qualified leads in terms of cost-per-lead and sheer volume. More importantly, I got really good at measuring the ROI of my team’s content efforts, which helped get me promoted to VP of Marketing.
These days, I help businesses of all shapes and sizes define their content identities and build highly profitable content marketing programs that aid customer acquisition at every stage of the funnel. While my professional specialty is generating qualified leads through blog content, I’ve been able to apply my talents and point of view to everything from podcasting to short-form video to virtual conferences.
I still believe content marketing is the most powerful lever that businesses have to attract customers at a sustainable cost, especially in crowded industries. If you’re tired of spending your way towards growth, we should talk.
Take care, and I look forward to meeting you!
Let’s Talk About Your Content!
Want to learn more about how our customized content marketing services can help your business drive more qualified leads and become the most trusted name in your space? Let’s start with a 15-minute conversation and see if we’re a fit for each other. We’ll even give you one free content recommendation, on the house : )