Did you know 75% of people never go past the first page of Google search results? The “Attract” phase of the inbound marketing methodology aims to prep your website through clear goals and steps that make it easy for the right people to find you.
- Define your buyer personas – their goals, pain points, purchasing habits, and the search terms they use
- Optimize your pages – use your persona’s search terms in page titles, URLs, alt tags, meta descriptions and content so search engines can find you
- Create the right content – again, using your prospects keywords, create blog posts and a variety of media that aim to educate and address their concerns
- Format your site for usability and mobile access